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Les Trachtman is the CEO of Purview, a company focused on disrupting the business of medical imaging. Prior to Purview, Les served as CEO of Force 3, Inc., a technology solutions and network security provider. Over the years, Les has also led other technology companies including Active Endpoints, e-OneHundred, Transcentive, and Metaserver. In his early career, Trachtman was responsible for creating the corporate development functions for both Progress Software (PRGS) and Hyperion Solutions, now part of Oracle. Les serves on the board of directors of The Metro Group and as the Entrepreneur in Residence at Union College. Les received a BS in Electrical Engineering from Union College and a JD and MBA from Emory University. He is currently authoring a book focused on helping founders and successors of entrepreneurial ventures.
Pediatric health care workers are fearing the tripledemic. The RSV surge alone is overwhelming pediatric hospitals, according to the Advisory Board.[1] While today COVID seems to mostly be a retrospective, it still is a real threat. And the flu season is just beginning. Does that mean we are returning to pandemic-like conditions this winter?
Medical imaging is an important tool for the equine veterinarian. Whether it’s the x-ray of a sore foot or an ultrasound of a heart, imaging can be used in many aspects of equine evaluation and care. But equine vets have a challenge that is somewhat unique to them – they often have to mobilize their equipment to meet or treat the patient.
Anisette has been diagnosed as having early-onset Parkinson’s Disease. She knows this is a difficult condition to diagnose correctly and that its repercussions will change her life. While she holds her physician who gave her the diagnosis in high regard, she recalls that one of her friends had an acquaintance that had been misdiagnosed and wants to be sure. Like most people, Anisette immediately goes online to try to understand her options, searching not only for information, but clarity and understanding. For Anisette, it’s imperative to ensure that she has taken every practical step in her own healthcare journey.
Over the last decade, the opportunities for patients seeking online information for a medical condition have greatly changed. Almost 3/4 will do their initial investigation online. Many seek out top specialists and programs in their particular field, but inevitably, experts are not always located nearby. Digital solutions can open access to patients who live anywhere with wifi.
Second opinions are becoming a popular procedure for anyone who receives a critical diagnosis that does not require immediate emergency action. Informed patients realize that the diagnosis of any individual physician is not infallible. Two heads are always better than one!
You may have heard the phrase ‘if you build it, they will come,’ popularized by the 1989 film, ‘The Field of Dreams.’ The problem is that this strategy only works in baseball fantasy. Launching a second opinion program is not so different from starting a new branch of business. Simply beginning to offer second opinions as a formalized service does not mean that patients will show up. In other words, if you build it - they will not necessarily come.
