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In a rural town in the United States, Jordan’s infant son, Milo, was born with a cranial abnormality. Upon medical evaluation at their local hospital, the infant was diagnosed with craniosynostosis, a congenital disorder characterized by premature fusion of cranial sutures leading to a misshapen skull and potential brain growth restriction. Milo required major surgery to address his condition, but due to the scarcity of specialized healthcare services in their region, particularly for such a complex procedure, the family could not access the necessary medical expertise. Desperate for support, Jordan researched her son's condition and located a children's hospital with a top-ranked Craniofacial surgeon. Yet, the facility was nearly one thousand miles away from their hometown, and due to financial constraints, such as the cost of transportation, lodging, and time off from work, Jordan doubted their ability to make the trip across the country for the surgical evaluation. She worried that even if they could get there, what would happen if her son was not a good candidate for the surgery? It was not a realistic option for them to visit multiple hospitals in person to receive second opinions, and she felt stuck. Jordan’s story represents the struggle of many Americans to access quality medical care for their children without facing significant geographic and financial barriers. For this reason, many families seek answers closer to home, instead of receiving care from top experts, which can reduce positive healthcare outcomes.

A few weeks ago, the American Telemedicine Association (ATA) held their annual conference in San Antonio, Texas. The show floor was filled with impressive futuristic devices from augmented reality glasses, to home health monitoring technologies, big data products, and more. Executives from Microsoft and Google, Kim Swafford and Bakul Patel, took the stage together, kicking off the weekend with exciting updates and reminders of helpful features that emerged from the pandemic era, such as YouTube’s improved searchability, now including personal stories to help people learn about health conditions.  When asked ‘what’s next?,’ panelists joked about the potential for ChatGPT, Kim learning about it from her teenager, but both ultimately settled on describing the buzzword of the weekend, ‘omnichannel.’ 

In ‘Why Asynchronous Part 1,’ we explored the benefits asynchronous modalities can offer to patients, including improved access, convenience, potential for reduced costs, improved experience, faster throughput, safeguarding of health, and clinical outcomes. Patients have collectively spoken through unprecedented rising demand for telehealth services globally. 

In, ‘Why Asynchronous Part 2,’ we discussed the benefits to providers ranging from their ability to better reach and help new patients, to adding revenue sources, improved market positioning, global brand awareness, opportunities for experience, convenience for physicians, reduced physician burnout, and improved retention. 

Part 3 of our ‘why asynchronous’ series explores the benefits which asynchronous modalities can offer Payers, ranging from improved data and analytics, to improved throughput, controls, and ultimately lower total healthcare expenditures.