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Many physicians we speak with think it is heresy to charge their patients for access to their own medical images. There are a host of good reasons they use in opposing our view: They say they don't want to "nickel and dime" their patients. Or, that they are focused on satisfying their patients and that this charge is a dissatisfier. We understand why they feel that way. But, we implore them to consider changing their opinion. Here’s why…

Patients today are less concerned with (and less bound to) your physical location than they are of the potential impact on their health. Consumer habits are changing, and healthcare is no exception. While patients may heed the recommendation from their primary care physician for specialized or emergency care, they are likely also serving themselves by doing internet-based research.

So, what happens when your hospital is not answering their questions? And what questions are your potential patients asking? The wholesale adoption of telehealth during the COVID pandemic exposed patients to the effectiveness and convenience of remote telehealth visits expanding the potential geography of their selected provider. In this article, we will explore how you can serve the patients who are searching for your services without requiring them to travel and how you can ultimately attract more brand authority in a crowded space.

The 21st Century Cures Act is intended to transform our health system in the US by improving interoperability of health IT and specifically preventing information “blocking.” These new legal standards in part empower patients to take command of (or at least participate in) their own health care.

It's understandable why subspecialists might default to using a hospital's picture archiving and communication system (PACS) rather than a system of their own.

There is a growing list of hospitals adopting online or remote second opinions (RSOs). Second opinions, in general, are becoming more accepted by both patients and physicians, and telemedicine or remote medical encounters are becoming increasingly popular. This has led patients who are diagnosed with critical medical issues to seek ways to avail themselves of specialty medical knowledge and experience from providers that are not necessarily local to them.