Blog

Currently, many imaging centers are losing revenue due to the volume decrease of elective procedures, dwindling insurance reimbursement, and the general lack of traffic due to the global pandemic. This has left many imaging centers trying to stay afloat in an increasingly competitive environment. We empathize with the larger issues that imaging centers are facing right now amidst the covid-19 pandemic, and we realize that many may not have the ability to lift their heads long enough to see where there is a leak in the boat. So we thought it may be helpful to highlight some common inefficiencies and ways that they can be resolved to save time and money so that imaging centers can focus on the larger issues that the healthcare industry is currently facing.

We understand that referring physicians are the lifeblood of an imaging center’s bottom line. The inefficiencies that can affect an imaging practice the greatest will be the source of the highest volume of traffic: referring physicians. Adjusting how imaging centers and referring physicians communicate can be a simple way to make an imaging center more efficient. Many referring physicians have specific ways of doing business, but may not realize how much time and money is wasted on the outdated methods. Let’s discuss some ways that imaging centers can increase efficiency as it relates to communicating with referring physicians.

As mentioned in an earlier blog, Diagnostic Imaging is taking steps to keep their patients safer and happier amid the COVID-19 pandemic by offering copies of their scans directly on their mobile phone. This helps their patients avoid waiting for copies of their scans burned to a CD after their radiology visit. An important aspect of the success of this new offering is spreading the word to patients while continuing to limit in-person interactions.

In order to support our partner in marketing Patient Access to their patients, we visited Diagnostic Imaging's office to provide marketing materials to spread the word without spreading germs! We created flyers, posters and reference cards for their staff to effortlessly communicate the value of Patient Access. 

Diagnostic Imaging is an outpatient radiology practice that supports the community of Prince George’s County, Maryland. Diagnostic Imaging has multimodality facilities that provide services in MRI, CT, PET CT, Ultrasound, Mammography, Dexa and general diagnostic Xray, and is proud to provide care to a diverse group of patients from multiple countries. 

How many times have you been glued to your phone or laptop, tracking an important package as it travels from the original location, through each stop, until it finally makes it to your door? You may have even made a point to be home all day in order to sign for it. Perhaps this package contained the newest iPhone, a Christmas gift you didn't want unknowingly intercepted by the intended recipient, or another valuable item you don't want stolen off of your front porch or lost in transit. Waiting for that package can feel like time is moving backwards. Imagine how your patients feel, already anxious about their medical issue, as they wait for a CD copy of their x-ray or CT scan to arrive by mail. There has to be a better way to deliver imaging to patients. In fact, there is.. and it doesn't have to cost your practice a dime.

Patients know the digital trend is slowly but surely finding its way into the healthcare system. They now expect that every doctor’s appointment will end with a reminder to login to their provider’s Patient Portal, giving them access to view blood test results, basic physician’s notes and even the option to schedule another appointment or send their doctor a direct message. One key piece of information is often missing from this patient-facing platform: their medical images.