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Without marketing strategies, your program’s growth will likely progress much slower than expected, costing time and money, and losing precious momentum. Below are a few marketing tips to consider as you roll out your online second opinion program:
As a parent or guardian, your child’s health and happiness are at the top of your priorities. So, when the unexpected happens, whether it’s illness or injury, it’s hard not to jump into action immediately following a diagnosis. After all, you want your child to start feeling better as soon as possible.
Online second opinion programs can feel complicated. So when it comes to gaining internal buy-in from your care teams and physicians, we have a few places to start:
A mounting body of evidence shows that patient engagement can cut costs for healthcare organizations while also improving health outcomes. For example, an article from The Commonwealth Fund found that patients with lower activation scores end up costing more than patients with higher activation scores. Another study from Tractica demonstrates a correlation between higher patient engagement and positive wellness behaviors.
