Marketing Coordinator

Full Time Annapolis, MD

Company Overview

Purview is a fast growing healthcare technology company focused on disrupting the medical imaging market. We are an entrepreneurial, high-energy business. Our solutions are used by healthcare professionals in over 150 countries on 6 continents and we pride ourselves on improving medical outcomes for patients around the world.

Job Description

Purview is seeking a smart, curious, empathetic, self-motivated candidate for the role of Marketing Manager.

The primary objective of this position is to create and execute on marketing strategies to drive revenue from numerous profit centers. A successful candidate will be accountable for creating campaigns informed by marketing data and will continuously reapply knowledge learned to new strategies to drive revenue. An inbound marketing and ecommerce background is heavily valued.

The candidate will be responsible for:

  • Creating strategic campaigns aligned with the company’s goals and mission
  • Driving ecommerce sales through marketing
  • Identifying Marketing Qualified Leads (MQLs) to be handed off to sales
  • Understanding and creating content that aligns with our clients’ interests and industry needs including blogs, white papers, case studies, and webinars
  • Conducting email campaigns from start to finish, including planning, testing, evaluating, and reporting
  • Conducting analytical projects to improve the results we get from our marketing strategies
  • Optimizing lead nurturing campaigns
  • Managing Purview’s social media presence
  • Optimizing content for search engines and lead generation
  • Developing and implementing keyword strategies to improve online ranking and traffic
  • Creating and optimizing landing pages
  • Updating our websites to optimize ecommerce sales and site traffic
  • Creating monthly, quarterly and annual reports summarizing our performance

We will train the successful applicant in our technology, our marketing and sales process, and the medical imaging industry. Eagerness for continual learning is an important characteristic of the right candidate.

This is an opportunity to join a very rapidly growing team and do meaningful work that is on the cutting edge of the medical industry.

 

Employment Type

This role is a full-time position. Benefits include paid vacation, company subsidized healthcare insurance, company HSA contribution, company-matched retirement savings program, relaxed dress, and a fun learning/work environment.

Compensation is competitive and influenced by proven experience. The position is headquartered in Annapolis, MD. Background check may be required.

The right candidate will be seeking a career not just a job and can expect continual growth in compensation, knowledge, and responsibilities. We work in a team environment where we live by the mantra that “Everyone is willing to sweep the floors.” Everyone contributes to the company’s overall success and is willing to jump in where ever needed.

 

Skills and Qualifications
  • Curious
  • Empathetic
  • Self-Motivated and driven
  • Ability to multi-task
  • Strong attention to detail
  • Demonstrated intelligence
  • Exceptional writing and editing skills
  • Technical acumen necessary to understand medical technology
  • Excellent organizational skills and the abiity to work independently
  • An analytical mind and interest in using data to optimize marketing strategies
  • 4-year college degree or experience equivalent
  • Proven success in driving revenue as a result of marketing efforts

 

Desired (but not required) skills include:
  • Familiarity with WordPress and HubSpot
  • Proficiency in Microsoft Office – Word, Excel, Powerpoint
  • Experience on the major social media sites – Facebook, Twitter, LinkedIn, Instagram
  • Graphic design background (Adobe Creative Suite)
  • Bilingual (Spanish or other language)

Apply now for this position