How Online Second Opinions Can Help You Harness Your Hospital's Brand

Patients today are less concerned with (and less bound to) your physical location than they are of the potential impact on their health. Consumer habits are changing, and healthcare is no exception. While patients may heed the recommendation from their primary care physician for specialized or emergency care, they are likely also serving themselves by doing internet-based research.

So, what happens when your hospital is not answering their questions? And what questions are your potential patients asking? The wholesale adoption of telehealth during the COVID pandemic exposed patients to the effectiveness and convenience of remote telehealth visits expanding the potential geography of their selected provider. In this article, we will explore how you can serve the patients who are searching for your services without requiring them to travel and how you can ultimately attract more brand authority in a crowded space.

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Topics: hospitals, Remote Second Opinion Program

How to Get Paid for Remote Expert Opinions

There is a growing list of hospitals adopting online or remote second opinions (RSOs). Second opinions, in general, are becoming more accepted by both patients and physicians, and telemedicine or remote medical encounters are becoming increasingly popular. This has led patients who are diagnosed with critical medical issues to seek ways to avail themselves of specialty medical knowledge and experience from providers that are not necessarily local to them.

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Topics: Remote Second Opinion Program

Connection to Core Systems for Remote Second Opinion Programs

Many hospitals that are completing the early stages of adoption of remote second opinion (RSO) systems may now be thinking through the integration of this system with their downstream systems. Most of the work performed by RSOs is intentionally performed outside of the hospital's EHR, PACS, pathology, or other electronic clinical records storage systems. However, should a patient that receives a remote second opinion visit the hospital for a procedure or inpatient visit, these records will need to become part of the hospital's permanent patient file.

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Topics: Remote Second Opinion Program

What Resources Do I Need to Start a Remote Second Opinion Program?

Are you thinking about starting a Remote Second Opinion (RSO) program but don’t know where to begin?

Well, you’re not alone.

A lot goes into the planning and launch of a successful RSO program beyond just having expert physicians ready to give their second opinions. While it might seem like a daunting task to launch a remote second opinion program, it doesn’t have to be.

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Topics: Remote Second Opinion Program

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