Today, most computers don’t even have a CD drive. So why are providers still giving patients a CD copy of their medical images when there is an easier, no cost way to deliver them?
With limited exceptions, the HIPAA Privacy Rule gives patients and their legal representatives the right to receive copies of their health records, including medical images. Most patients still receive their images on a CD or DVD, incurring substantial costs for the provider. Although the HIPAA Privacy Rule clearly permits providers to charge a reasonable, cost-based fee to help cover the expense, many providers hesitate to do so, fearing their patients will feel like they are being nickel and dimed.
Righttime Medical Care provides urgent care for patients through more than 17 locations throughout Maryland, as well as through telehealth services. Frequently, patients visiting a Righttime facility require an x-ray of an extremity such as a potentially fractured wrist or a broken ankle. Righttime operates a mini C-arm to capture these images and can provide a copy to the patient so he or she can then take the image to their physician or a specialist for further treatment. For years, Righttime delivered these images to patients as printed film. “The radiologists hated us for sending that over because they couldn’t see enough to make a diagnosis,” said Dr. Robert Graw, CEO and founder of Righttime Medical Care, during a webinar with Purview.
The battleground of today’s business world revolves around the customer experience. Whether you are selling cars, cheeseburgers, or radiological services, the 21st century customer demands to be treated with respect and warmth. Accordingly, in nearly all industries, the customer experience is gaining sharpened attention. Specifically, customers demand information transparency and this trend is only growing, especially for millennial consumers. Most customers understand that information is power and that knowledge drives effective decision making. People can access their financial data in two clicks and a swipe on their smartphones. Similarly, most companies are becoming transparent and providing patients access to their information anytime and anywhere.
Why, then, do patients still find difficulty accessing their medical information?
Topics: patient care, patient image portal, Purview Solutions, Purview Blog, patient medical images, patient images access, patient access, patient images, patient portal, millennials, millennial patients
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