Righttime Medical Care provides urgent care for patients through more than 17 locations throughout Maryland, as well as through telehealth services. Frequently, patients visiting a Righttime facility require an x-ray of an extremity such as a potentially fractured wrist or a broken ankle. Righttime operates a mini C-arm to capture these images and can provide a copy to the patient so he or she can then take the image to their physician or a specialist for further treatment. For years, Righttime delivered these images to patients as printed film. “The radiologists hated us for sending that over because they couldn’t see enough to make a diagnosis,” said Dr. Robert Graw, CEO and founder of Righttime Medical Care, during a webinar with Purview.
The battleground of today’s business world revolves around the customer experience. Whether you are selling cars, cheeseburgers, or radiological services, the 21st century customer demands to be treated with respect and warmth. Accordingly, in nearly all industries, the customer experience is gaining sharpened attention. Specifically, customers demand information transparency and this trend is only growing, especially for millennial consumers. Most customers understand that information is power and that knowledge drives effective decision making. People can access their financial data in two clicks and a swipe on their smartphones. Similarly, most companies are becoming transparent and providing patients access to their information anytime and anywhere.
Why, then, do patients still find difficulty accessing their medical information?
Topics: patient care, patient image portal, Purview Solutions, Purview Blog, patient medical images, patient images access, patient access, patient images, patient portal, millennials, millennial patients
Usually the idea of patients controlling their own medical images strikes fear into the hearts of medical care professionals. Patients can jump to rash conclusions based off of their images, before even speaking to their medical care provider. While it may be controversial as to who should own medical images, the truth is having engaged patients will improve medical outcomes.
As we discussed in our previous blog post, whomever took your scan legally owns the image. Despite that, we raised several reasons that patients should be interested in controlling their own images. But where do my doctors fit into this puzzle?