If you've been following our blog, you know by now that providing patients with electronic access to their medical images is much cheaper and more efficient than burning and delivering a CD. Giving patients online access to their images also brings many additional marketing benefits for your practice and easier access for your patients. However, there's still a cost for this service, though minimal in comparison to providing CDs. In either case, an increasing number of providers are integrating a HIPAA prescribed cost-based fee to help cover the expenses incurred by providing patients with copies of their images.
Today, most computers don’t even have a CD drive. So why are providers still giving patients a CD copy of their medical images?
With limited exceptions, the HIPAA Privacy Rule gives patients and their legal representatives the right to receive copies of their health records, including medical images. Most patients still receive their images on a CD or DVD, incurring substantial costs for the provider. Although the HIPAA Privacy Rule clearly permits providers to charge a reasonable, cost-based fee to help cover the expense, many providers hesitate to do so, fearing their patients will feel like they are being nickel and dimed.
The battleground of today’s business world revolves around the customer experience. Whether you are selling cars, cheeseburgers, or radiological services, the 21st century customer demands to be treated with respect and warmth. Accordingly, in nearly all industries, the customer experience is gaining sharpened attention. Specifically, customers demand information transparency and this trend is only growing, especially for millennial consumers. Most customers understand that information is power and that knowledge drives effective decision making. People can access their financial data in two clicks and a swipe on their smartphones. Similarly, most companies are becoming transparent and providing patients access to their information anytime and anywhere.
Why, then, do patients still find difficulty accessing their medical information?
Topics: patient care, patient image portal, Purview Solutions, Purview Blog, patient medical images, patient images access, patient access, patient images, patient portal, millennials, millennial patients
A standard radiology report is a useful way to capture and succinctly communicate the results of most imaging scans, including X-rays, CT scans and MRIs. Whether in human health or veterinarian care, this summary of the identified condition and diagnosis is a critical communication tool between the radiologist and the treating physician or patient. While radiology reports are traditionally comprised of text, reports with key images improve communication by providing a new layer of depth and understanding for physicians and their patients.