How we approach healthcare is changing. Patients, even those who have a strong relationship with their primary care physician (PCP) often forgo the traditional office appointment for the convenience of urgent care clinics. Customer-centric technology companies such as Google and Amazon are increasingly venturing into the healthcare field — no surprise, considering nearly one fifth of the United States’ GDP is spent on healthcare — offering a spectrum of patient-focused and directed services, many of which can be accessed easily from a laptop or cellphone. These services seem to resonate with the modern consumer, particularly those who are technologically literate enough to utilize them. Are older generations being left behind in this move towards increasingly digital and consumer-centric healthcare? We spoke to millennial expert Amelie Karam to get her perspective on the differences in healthcare behavior between generations in the United States.
The battleground of today’s business world revolves around the customer experience. Whether you are selling cars, cheeseburgers, or radiological services, the 21st century customer demands to be treated with respect and warmth. Accordingly, in nearly all industries, the customer experience is gaining sharpened attention. Specifically, customers demand information transparency and this trend is only growing, especially for millennial consumers. Most customers understand that information is power and that knowledge drives effective decision making. People can access their financial data in two clicks and a swipe on their smartphones. Similarly, most companies are becoming transparent and providing patients access to their information anytime and anywhere.
Why, then, do patients still find difficulty accessing their medical information?
Topics: patient care, patient image portal, Purview Solutions, Purview Blog, patient medical images, patient images access, patient access, patient images, patient portal, millennials, millennial patients