The battleground of today’s business world revolves around the customer experience. Whether you are selling cars, cheeseburgers, or radiological services, the 21st century customer demands to be treated with respect and warmth. Accordingly, in nearly all industries, the customer experience is gaining sharpened attention. Specifically, customers demand information transparency and this trend is only growing, especially for millennial consumers. Most customers understand that information is power and that knowledge drives effective decision making. People can access their financial data in two clicks and a swipe on their smartphones. Similarly, most companies are becoming transparent and providing patients access to their information anytime and anywhere.
Why, then, do patients still find difficulty accessing their medical information?