Today's unprecedented access to information has transformed how we, as consumers, make purchasing decisions. Whether it's a smaller purchase such as a new pair of shoes or a larger purchase like a new car, we no longer rely solely on carefully crafted marketing materials for product information.
Instead, we examine online reviews and request recommendations from our network of friends by tapping into social media. This information is instantly available through mobile devices and online platforms. The same is true for patients seeking healthcare: they are more engaged than ever before and they expect a higher level of transparency and service from their providers, including easier access to their medical images and records.