The Purview Blog

Last week, Purview representatives joined thousands of attendees from around the world in Chicago to see, hear and discuss the latest innovations in medical imaging at this year's RSNA - the 105th Scientific Assembly and Annual Meeting of the Radiological Society of North America. It's always interesting to see the newest technology developments that will influence healthcare in the future, but perhaps even more interesting were the trends in innovative solutions that impact healthcare today.

In this series of blogs, Translating Healthcare, we will highlight and break down the meaning of phrases and terminology that are increasingly used, but not always widely understood, in healthcare today.

Synchronous.

Asynchronous.

On a basic level it might be clear that these two words refer to opposing things and have something to do with time… but how do they apply to healthcare?

Once you’ve received a breast cancer diagnosis, your first question will probably be “What are my options?” The second question might (and should) be: “Do you have a recommendation for a second opinion?”

At the recent Rock Health Summit in San Francisco, a digital healthcare conference focused on tackling healthcare’s biggest challenges, one panelist told a tale that feels all too familiar:

A patient walked into his surgeon’s office ready for his scheduled operation. As requested, he brought along a CD containing a copy of his spine image… only for the surgeons to realize there was no CD drive in the operating room to read it!

If you have a good brand, use it.

Major cities are often home to leading specialty hospitals. We think of the Cleveland Clinic in Ohio for cardiac care and Memorial Sloan Kettering in New York City for cancer; brands that are recognizable around the world. The best physician-specialists are attracted to the best hospitals, bolstering their expertise.